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Aarkstore Enterprise || “Green” Household Cleaning Products in the U.S. | Market Aggregator
“Green” Household Cleaning Products in the U.S.: Bathroom Cleaners, Laundry Care and Dish Detergents and Household Cleaners
Published Date : 1 June 2010
Pages : 156
The U.S. market for household and laundry cleaning products is well on its way to a major shift in marketing strategies, product innovation and ingredient stories primarily due to the continued consumer interest and understanding of greener and more sustainable lifestyles. The sweet spot for accelerated growth and highly profitable sales looks to be in eco-friendly products that target multiple consumer desires rather than a single stand alone functional benefit. These benefits may include: efficacy, safety, ease-of-use and convenience mixed with more emotional and sensory benefits. While Green Cleaners accounted for just a small sliver of the overall household cleaner market in 2009, Packaged Facts expects more and more consumers to make cleaning a lifestyle choice rather than simply a sanitary chore, pushing green cleaners from the fringe into the mainstream.
This all new Packaged Facts report, Green Household Cleaning Products in the U.S. , looks into the several factors affecting green household and laundry cleaning product growth and offers opportunities for those nimble enough to take advantage of a market expected to more than double its share of the total household cleaning market by 2014. The report includes a detailed sales performance analysis of the major players in the U.S. green household cleaning and laundry products market and is put in context with the overall household cleaner market. Also included is an extensive look at marketplace, consumer, and new product trends affecting the industry, including analysis based on Packaged Facts’ proprietary consumer survey conducted in February 2010. The green household cleaning product segments covered include:
· Dish Detergents
· Bathroom Cleaners
· General Household Cleaners
· Laundry Care & Detergents
· Miscellaneous Cleaners
Table of Contents :
Chapter 1: Executive Summary
Scope
Categories and Products
What Is a Green Cleaner?
Products Out of Scope
Methodology
Market Size and Growth
Green Cleaners Capture 3% of Market
Figure 1-1: Green Household & Laundry Cleaning Product Retail Market and Share of Total Household & Laundry Cleaning Product Market, 2005-2009 (in millions $)
Market Look by Category
Figure 1-2: Green Clean Retail Market Shares by Category: Green Household & Green Laundry, 2005-2009 (in millions $)
Green Household Cleaners Gain Greater Market Penetration
Figure 1-3: Green Household & Laundry Cleaning Product Retail Market by Category and Share of Total Household & Laundry Cleaner Categories, Respectively, 2005-2009 (in millions $)
Channel Sales for Green Household & Laundry Cleaners
Table 1-1: Green Household & Laundry Cleaning Product Retail Market Shares by Channel, 2005-2009 (in millions $)
Green Cleaners Double Market Share, Triple Dollar Sales by 2014
Figure 1-4: Green Household & Laundry Cleaning Product Retail and Share Market Forecast, 2009-2014 (in millions $)
Green Household Cleaner Category Product Segments
Figure 1-5: Green Household Category Product Segment Shares by IRI-Tracked Dollar Sales, 2009 (%)
Green Laundry Category Product Segments
Figure 1-6: Laundry Category Product Segment Shares by IRI-Tracked Dollar Sales, 2009 (%)
Mass-Market Brand Extensions Move In, Change the Game
Figure 1-7: Top 10 Green Household & Laundry Cleaner Brand Market Shares by IRI-Tracked Dollar Sales, 2009 (%)
Eco-Specific Green Cleaners Still Dominate Dollar Sales
Figure 1-8: Green Household & Laundry Cleaner Market Shares by IRI-Tracked Dollar Sales: Green Market Brands versus Mass Market Brand Extensions, 2009 (%)
Factors to Growth
Green Interest and Awareness Strong Despite Economy
Consumers Expect Corporate Responsibility
Green Household Cleaning Products Shows Strong Potential
Many Drivers to Green Clean Growth
Lack of Standards for Green Household Cleaning Products
Marketing Activity
Green Marketing Effective and Here to Stay
Method Challenging the Majors with Print and Online
Mixing up the Marketing
Social NetworkingHow Many Consumers are Your Friend?
Viral Videos Inspire and Incite
Martha Stewart Tweets Her Introduction
Word-of-Mouth Easy with Growth of Blogs
Green Clean and White Wine
Seventh Generation and gettingkindacrunchy Blogger Giveaway
SC Johnson, Seventh Generation Put It Out Core Values
P&G Gets Future Friendly
Seventh Generation Leverages Cause Marketing
Greenwashing Rampant
For more information please visit :
http://www.aarkstore.com/reports/-Green-Household-Cleaning-Products-in-the-U-S-Bathroom-Cleaners-Laundry-Care-and-Dish-Detergents-and-Household-Cleaners-114036.html
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